Digital media companies are hurtling ahead in a race to capitalize on artificial intelligence (AI) technology, with commercial motives. The evolution of technology continues without enough voices from families and pediatricians to design the technology to suit children’s needs. Indeed, families are adopting technologies at an exponentially more rapid clip with each new technology developed. Available for purchase at https://www.aap.org/Pediatrics-Collections-Digital-Media-Part-2-Media-Effects-Paperback