Eight major alcohol companies had until Oct. 5 to file a report with the federal government on their advertising and marketing practices, particularly to underage consumers. The Federal Trade Commission (FTC) ordered these reports to address concerns in Congress about alcohol advertising, underage drinking and the industry's self-regulatory programs.
"The FTC is seeking information to evaluate how well existing self-regulatory efforts are working to discourage advertising that is attractive to those under 21," said Jodie Bernstein, director of the FTC's Bureau of Consumer Protection. "Their response will greatly assist the commission in reporting to Congress."
Information required by the FTC includes: