As part of an ongoing effort to advocate for child health and safety, the Academy and its members work with reporters, editors and producers from major media outlets. The most popular topics for media inquiries in September were terrorism, infant walkers, sleep disorders, attention-deficit/hyperactivity disorder and vaccines.

In particular, AAP tips for parents and pediatricians regarding the events of Sept. 11 achieved a high level of media attention. A story from the Associated Press (AP) offered a link to the tips for communicating with children about disasters on our Web site, www.aap.org. Several media outlets subsequently picked up the AP story, including New York Newsday. In other cases, newspapers like USA Today and the Sacramento Bee combined the AAP tips with other sources to create a larger story, while also including the Web link. The AAP Office of Public Relations also took several calls from broadcast media outlets, including...

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