Editor’s note: This is the first in a series of monthly columns in which a member shares a first-hand experience using technology, such as software, program, app, widget, etc., to help improve patient care or practice management. If you have a Tech Tip to share with AAP News readers, e-mail submissions of 250 words or less to Jennifer Mansour at jmansour@aap.org.

I have wanted an Internet presence that would allow my patients and their families to feel that their pediatrician was up-to-date and providing them with the best information available. But it didn’t make sense for me to spend thousands of dollars to build a Web site.

Instead, I made a Facebook page for my practice. It was amazingly easy. I followed the simple instructions for “pages for business,” downloaded a couple of pictures of my office, added some links and “Dr. Kim’s Kids (Winnsboro Pediatrics)” was up and...

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