The Academy encourages all pediatricians to refer families to Text4baby, a free text messaging service from the National Healthy Mothers, Healthy Babies Coalition. Three health messages are sent to women each week from pregnancy until their baby is 12 months old. Women can sign up for the free service by texting BABY to 511411 (or BEBE for Spanish). Text messages are timed to the due date or baby’s date of birth.

Pediatricians can help spread the word in the office, online or by including a reminder prompt in their electronic health record. Practices also can use the registration form on the Text4baby Web site to send a free referral text to families.

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