Toy-based television programs, commonly known as program-length commercials, and television-activated toys exploit children as consumers. Of more urgent concern is their potential to promote violent and aggressive behavior, increase the intellectual passivity with which children view television and inhibit imaginative play.1

Almost all of the 20 best selling toys on the market today are based on television programs. More than half of these toys have violent themes. Many glorify war. Clearly, the commercialization of children's television promotes violence as well as sales. It does little to entertain or educate our children.

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