Pediatricians’ responsibility extends beyond treating illnesses and conducting well-child visits. They are advocates, educators and trusted voices in their communities.
Children face myriad challenges, including misinformation, policy changes and health disparities. Therefore, it is critical for pediatricians to engage in public discourse and make their voices heard.
Combating misinformation in public health
The digital age has given rise to an overwhelming amount of misinformation, particularly in health care. From vaccine myths to misleading nutrition advice, parents are bombarded with conflicting messages.
Pediatricians are in a unique position to provide evidence-based information and counter misinformation. By using social media, community outreach and media platforms, pediatricians can ensure families receive accurate, science-backed guidance that empowers them to make informed decisions for their children’s health.
Advocating for child-centered policies
Policies affecting children’s health are being debated constantly, and pediatricians must be at the table when decisions are made. Whether it’s advocating for early childhood nutrition programs, mental health resources in schools or access to vaccines, pediatric expertise is invaluable.
Policymakers rely on scientific data and frontline experiences to shape laws and regulations. When pediatricians engage in policy discussions — through medical associations, testimonies or direct advocacy — they ensure children’s needs remain a priority.
Addressing health disparities and social drivers of health
Health is more than just medical care. Many children grow up facing systemic barriers like food insecurity, lack of safe housing and limited health care access. These factors significantly impact their overall well-being.
Pediatricians must not only address these issues in the clinic but also advocate for systemic changes. Partnering with community organizations, supporting public health initiatives and engaging in discussions about health equity can drive meaningful improvements in the lives of the children they serve.
Following are ways pediatricians can make a difference:
- Use social media wisely. Share credible information on pediatric health, address common myths and promote child health advocacy. The AAP is active on Facebook, Instagram and LinkedIn, so follow the AAP and other allied organizations.
- Engage with media. Write op-eds, participate in interviews and collaborate with journalists to amplify evidence-based health information. The AAP offers spokesperson resources and media training opportunities.
- Be active in policy advocacy. Join medical organizations, engage with legislators and provide expert testimony on child health issues. To learn more, visit the AAP Advocacy page at https://www.aap.org/en/advocacy/.
- Educate and empower parents. Help families navigate health decisions by hosting community events, giving school talks and providing resources such as information from Healthychildren.org, the Family Media Plan and the AAP Center of Excellence on Social Media and Youth Mental Health.
Get training and tools
Membership in the AAP and its chapters connects pediatricians to campaigns, outreach efforts, advocacy work and resources to improve communication skills.
Pediatricians looking to enhance their communication skills and become stronger advocates can join the AAP Council on Communications and Media. COCM provides training, tools and resources to help pediatricians engage effectively with the media, counter misinformation and connect with families beyond the four walls of the clinic. Members have access to expert-led education, networking opportunities and strategies to make a lasting impact on public health conversations.
Children’s future depends on pediatricians’ willingness to be part of the conversation. Now is the time to speak up for children.
Dr. Shapiro is a member of the AAP Council on Communications and Media Executive Committee.
