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FYI: Digital Transformation update, Maternal-Infant Health and Opioid Use project, and more :

September 1, 2020

Digital Transformation Initiative update

With so much going virtual in 2020, the AAP Digital Transformation Initiative is continuing to improve how members can connect, personalize and simplify their experience.

Check out these changes on

AAP Tobacco Consortium membership call

The AAP Julius B. Richmond Center of Excellence is seeking members to serve on the Tobacco Consortium from January 2021 through December 2022. The consortium is a group of tobacco-control researchers that explores cutting-edge research and synthesis of literature on tobacco control and prevention for children and families.

AAP members and nonmembers interested in scientific research on child and adolescent tobacco prevention and control should apply by Sept. 11. Access application information and forms at Email completed forms to

Maternal-Infant Health and Opioid Use project

The Maternal-Infant Health and Opioid Use project is working to improve care of infants exposed prenatally or diagnosed with neonatal opioid withdrawal syndrome (NOWS), as well as pregnant women and mothers with opioid use disorder (OUD).

The program helps support patient- and family-centered care and aims to overcome negative social attitudes toward pregnant and parenting women with OUD.

Find educational resources from the AAP and partners, activities and guidance to help infants with NOWS and women with OUD at

Virtual CME opportunity

Harnessing the Power of Traditional and Social Media in Health Care Virtual Course, Nov. 14-15, guides pediatricians on how to reach families by sharing evidence-based content online and through traditional news outlets.

Learn effective engagement strategies, best practices for social media platforms, content curation, storytelling, blog writing, podcasting, video creation, writing for print publications and participating in television interviews.

Explore topics such as steering difficult interviews, navigating media research, handling hot issues, connecting and engaging on social media, disaster communications and more. Faculty members include Rhea Boyd, M.D., M.P.H., FAAP, David L. Hill, M.D., FAAP, Jennifer Kusma, M.D., FAAP, and David Stukus, M.D., FAAP.

Earn up to 17.5 AMA PRA Category 1 credits. Visit

Physical Activity Checker

Make physical activity fun by having your child log his or her exercise into the online Physical Activity Checker from the American Academy of Pediatrics.

Children 6 years and older should get 60 minutes of moderate to vigorous physical activity most days of the week. This amount can help kids sleep better, improve their mood and focus, and relax. Add more family members and help everyone stay active.

Access the tool at

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