The “Cinnamon Challenge” entails swallowing a tablespoon of ground cinnamon in 60 seconds without drinking fluids. However, as stated on www.cinnamonchallenge.com, this challenge is practically impossible, decidedly unpleasant, and potentially harmful. The site warns: “Do not attempt the cinnamon challenge without talking to a doctor. Obviously they [sic] are going to tell you not to do it. [It] can be dangerous and shouldn’t be taken lightly. You never want to purposely or mistakenly inhale any substances such as cinnamon. It’s going to burn, you are going to cough, and regret you tried.”

Videos of people attempting the Cinnamon Challenge have become an Internet sensation. Typically, a video reveals a group of adolescents watching as someone taking the challenge begins coughing and choking when the spice triggers a severe gag reflex in response to a caustic sensation in the mouth and throat. As of August 10, 2012, there were...

You do not currently have access to this content.