TABLE 4

Multivariable Logistic Regression Model Estimates of Smoking Status at Wave 4 Among Never Smokers at Wave 1, Including Tobacco-Related Media and Marketing at Any Wave: PATH Study, 2013 (Wave 1) to 2018 (Wave 4) (N = 8899)

Experimental SmokersaCurrent SmokersaEstablished Smokersa
aORb (95% CI)aORb (95% CI)aORb (95% CI)
Susceptibility level at wave 1 (ref: level 0)    
 1 1.9 (1.6–2.2)c 1.6 (1.3–2.0)c 1.1 (0.6–2.1) 
 2 3.5 (2.8–4.3)c 2.9 (2.2–3.9)c 2.7 (1.5–4.8)c 
 3 + 4 6.0 (4.8–7.4)c 4.2 (3.2–5.4)c 4.4 (2.4–7.9)c 
Characteristics at wave 1    
 Age, y (ref: 12–14)    
  15–17 3.0 (2.5–3.6)c 3.8 (3.0–4.9)c 4.2 (2.4–7.1)c 
 Sex (ref: female)    
  Male 1.3 (1.1–1.46)c 1.4 (1.1–1.7)c 1.7 (1.2–2.6)c 
 Race and/or ethnicity (ref: white)    
  Black 0.5 (0.3–0.6)c 0.5 (0.3–0.6)c 0.1 (0.0–0.5)c 
  Latino/a 0.8 (0.7–1.0)c 0.7 (0.6–0.9)c 0.6 (0.3–1.0) 
 School performanced (ref: much better than average)    
  Better than average 1.4 (1.2–1.6)c 1.3 (1.1–1.7)c 1.0 (0.6–1.6) 
  Average and below 1.5 (1.2–1.7)c 1.37 (1.0–2.0) 1.6 (0.9–2.7) 
 Smoking-related characteristics at wave 4    
  Exposure to other smokers (ref: no exposure)    
   Family only 1.6 (1.3–2.0)c 2.4 (1.9–3.1)c 2.8 (1.8–4.4)c 
   Best friend only 3.0 (2.2–4.0)c 3.8 (2.6–5.4)c 2.1 (0.9–4.9) 
   Both family and best friends 7.0 (5.0–9.8)c 9.0 (5.8–14.1)c 9.3 (4.7–18.4)c 
Tobacco-related media and marketing at any wave    
 Ever seen content about tobacco products on social mediae (ref: no) 1.2 (1.0–1.4)c 1.1 (0.9–1.3) 1.1 (0.7–1.6) 
 Ever used a tobacco-related app on a tablet computer or smartphonef (ref: no) 1.6 (1.1–2.2)c 1.7 (1.0–2.7)c 1.7 (0.7–3.9) 
 Ever seen a tobacco sweepstakes ade (ref: no) 0.9 (0.8–1.1) 0.9 (0.7–1.1) 0.9 (0.6–1.4) 
 Ever used a smartphone to scan a QR code for a tobacco product or to enter a sweepstakesg (ref: no) 0.9 (0.6–1.4) 0.8 (0.4–1.4) 1.4 (0.5–4.1) 
 Ever signed up for e-mail alerts, read articles, or watched a video online about tobacco productse (ref: no) 1.0 (0.9–1.2) 1.0 (0.8–1.4) 1.6 (1.0–2.5)c 
 Ever received a coupon or other information from a tobacco companyh (ref: no) 1.3 (1.1–1.5)c 1.4 (1.1–1.8)c 1.3 (0.8–2.0) 
 Ever received a free sample of a tobacco producth (ref: no) 2.6 (1.9–3.4)c 2.0 (1.4–2.8)c 2.1 (1.11–4.03)c 
 No. times seen movies with tobacco useg (ref: never)    
  Once 0.9 (0.8–1.1) 0.9 (0.7–1.3) 0.7 (0.3–1.4) 
  ≥2 times 1.1 (1.0–1.3) 1.2 (1.0–1.4) 0.9 (0.6–1.4) 
Experimental SmokersaCurrent SmokersaEstablished Smokersa
aORb (95% CI)aORb (95% CI)aORb (95% CI)
Susceptibility level at wave 1 (ref: level 0)    
 1 1.9 (1.6–2.2)c 1.6 (1.3–2.0)c 1.1 (0.6–2.1) 
 2 3.5 (2.8–4.3)c 2.9 (2.2–3.9)c 2.7 (1.5–4.8)c 
 3 + 4 6.0 (4.8–7.4)c 4.2 (3.2–5.4)c 4.4 (2.4–7.9)c 
Characteristics at wave 1    
 Age, y (ref: 12–14)    
  15–17 3.0 (2.5–3.6)c 3.8 (3.0–4.9)c 4.2 (2.4–7.1)c 
 Sex (ref: female)    
  Male 1.3 (1.1–1.46)c 1.4 (1.1–1.7)c 1.7 (1.2–2.6)c 
 Race and/or ethnicity (ref: white)    
  Black 0.5 (0.3–0.6)c 0.5 (0.3–0.6)c 0.1 (0.0–0.5)c 
  Latino/a 0.8 (0.7–1.0)c 0.7 (0.6–0.9)c 0.6 (0.3–1.0) 
 School performanced (ref: much better than average)    
  Better than average 1.4 (1.2–1.6)c 1.3 (1.1–1.7)c 1.0 (0.6–1.6) 
  Average and below 1.5 (1.2–1.7)c 1.37 (1.0–2.0) 1.6 (0.9–2.7) 
 Smoking-related characteristics at wave 4    
  Exposure to other smokers (ref: no exposure)    
   Family only 1.6 (1.3–2.0)c 2.4 (1.9–3.1)c 2.8 (1.8–4.4)c 
   Best friend only 3.0 (2.2–4.0)c 3.8 (2.6–5.4)c 2.1 (0.9–4.9) 
   Both family and best friends 7.0 (5.0–9.8)c 9.0 (5.8–14.1)c 9.3 (4.7–18.4)c 
Tobacco-related media and marketing at any wave    
 Ever seen content about tobacco products on social mediae (ref: no) 1.2 (1.0–1.4)c 1.1 (0.9–1.3) 1.1 (0.7–1.6) 
 Ever used a tobacco-related app on a tablet computer or smartphonef (ref: no) 1.6 (1.1–2.2)c 1.7 (1.0–2.7)c 1.7 (0.7–3.9) 
 Ever seen a tobacco sweepstakes ade (ref: no) 0.9 (0.8–1.1) 0.9 (0.7–1.1) 0.9 (0.6–1.4) 
 Ever used a smartphone to scan a QR code for a tobacco product or to enter a sweepstakesg (ref: no) 0.9 (0.6–1.4) 0.8 (0.4–1.4) 1.4 (0.5–4.1) 
 Ever signed up for e-mail alerts, read articles, or watched a video online about tobacco productse (ref: no) 1.0 (0.9–1.2) 1.0 (0.8–1.4) 1.6 (1.0–2.5)c 
 Ever received a coupon or other information from a tobacco companyh (ref: no) 1.3 (1.1–1.5)c 1.4 (1.1–1.8)c 1.3 (0.8–2.0) 
 Ever received a free sample of a tobacco producth (ref: no) 2.6 (1.9–3.4)c 2.0 (1.4–2.8)c 2.1 (1.11–4.03)c 
 No. times seen movies with tobacco useg (ref: never)    
  Once 0.9 (0.8–1.1) 0.9 (0.7–1.3) 0.7 (0.3–1.4) 
  ≥2 times 1.1 (1.0–1.3) 1.2 (1.0–1.4) 0.9 (0.6–1.4) 

ref, reference group.

a

Experimental = ever tried or smoked a cigarette, even 1 or 2 puffs; current = smoked a cigarette in the past 30 d; and established = smoked ≥100 cigarettes in lifetime.

b

Model also included household income, parental education, and how often you visit social media accounts.

c

Statistically significant at an α <0.05 level.

d

Much better than average = mostly A’s or A’s and B’s; better than average = mostly B’s or B’s and C’s; and average and below = mostly C’s, C’s and D’s, mostly D’s, D’s and F’s, or mostly F’s.

e

Asked at wave 1 or 2.

f

Asked at wave 2 or 3.

g

Asked at wave 1.

h

Asked at wave 1, 2, 3, or 4.

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